Leading an innovation sprint with Plan International to create economic solutions to impact young mothers and their children.
There was a 2-week innovation sprint. During week 1 we held a research sprint to go from a wide problem to a well-defined design challenge based on expert input and qualitative research with youth within the community.
Week 1 Research sprint
- Most young mothers are faced with uncertainty when it comes to their income
- Informal work can give young women the flexibility they need
- The children are the biggest priority
- There are some obstacles to realise their dream
Week 2 Design sprint
In order to answer the question we held an ideation day together with the youth. Based on this ideation session we came up with a concept: Mothers unite.Three important elements belong to this concept: a referral system to vet clients and service providers, a daycare model to organize reliable and affordable childcare, and group saving with a more modest daily amount.
Different childcare models were explored which should be more reliable and accessible than existing daycare options. In this phase three models were tested, a time-sharing model, a fee-based model and a full-time paid model
- User testing & Validation
At the end of the design sprint the final concept was validated in a day through 5 final user testing sessions where the target groups got to express their thoughts on the concept.
Mothers Unite, a cooperative led by young mothers, which ensures better quality and a more stable work environment for informal domestic services, such as childcare, cleaning and washing clothes.
Three important elements belong to this concept: a referral system to vet clients and service providers, a daycare model to organize reliable and affordable childcare, and group saving with a more modest daily amount.
Which allows the groups to self-organize and gather clients in their own community. The aim is that women can form a group with others that they already know and trust. This also gives space to start a trustworthy group saving project, with an affordable daily income.
A referral system is put into place in order to vet clients and service providers: at all times, the goal is to create a safe and risk-free working environment for young women. At the same time, a worker offering domestic services seems more reliable when they are part of a collective. That way there is always a representative. It will also help women increase their skill and client base: the referral system allows women to focus on one particular skill, so if a client is looking for that service, they can be referred to the most skilled service provider.