Attracting NEET Youth to Find Jobs


Kyrgyzstan has 320,000 youth (20% youth population) in ​Neither Education, Employment or Training (NEET) category​. Youth living in southern districts of Kyrgyzstan are most at risk for becoming a NEET youth due to the mountainous and remote nature of these regions which can make the youth isolated and access to learning and job opportunities further scarce.


Youth from these regions prefer migrating to Russia for undocumented manual jobs that offer higher salaries and do not need technical skills or education qualifications. We wanted to support youth in accessing available ​employment opportunities by enabling a smooth transition ​between education, training, and employment services in their journey.


Following a human-centred design process, I led a field research team of 6 members in 3 districts and 9 villages of southern Kyrgyzstan to engage 32 youth to understand their needs, challenges, and aspirations through semi-structured interviews and design probes. We also did structured interviews with key stakeholders to understand youth employment perspectives and challenges.​


We designed and launched a telegram bot, JoopBar, which is an integrated digital ecosystem that increases the quality of youth employment programming by providing community-led career guidance, immersive learning experiences, relevant market information, and accessible job linkages to youth.

Related Articles


In need of an HCD expert for your project?

Fill in the form and we’ll get back to you with a list of qualified and skillful candidates bespoke for your project!

Join Our Global HCD Network!

Let’s have a chat! Apply and become the pioneer of the first global HCD community.