Are you determined to make a difference?
But do you find it challenging to come up with a business idea on your own? Look no further.Â
The course ‘YOU:CREATE’ is designed to empower ambitious youth like you with the knowledge, human-centered design tools and practical guidance to create a business idea that builds on who you are as a unique human being and the change you want to make in society.Â
Course details overview
Registration deadline: November 04 2024
Course start: Monday November 04 2024
7 online classes:Â every Monday and Thursday evening
Small cohort size, two instructors
Language: Spanish
After completing this program you will be able to:
Reflect on and articulate your passion, power and purpose through practical exercises.
Create a unique business idea whereby you tap into the creativity of your peers.
Better understand the needs of your target customer segment, by applying three qualitative research techniques.
Become part of our global community of changemakers. Inspire and Get inspired through our community platform and join community live sessions.
Get a certificate from Proportion Global after successfully completing the training and coaching trajectory.
Get opportunities to be involved in consultancy and innovation projects of Proportion Global.
5P methodology of YOU:CREATE program
1. Passion 2. Power 3. Purpose 4. Problem 5. Proposition
1. Passion - What lights your fire? What do you really care about? What do you love doing?
2. Power - What personal qualities do you have? What skills have you at your disposal?
3. Purpose - What is the aim of your business besides profit? What change do you want to make?
4. Problem - Who do you want to reach with your business? How do you get a better understanding of their problems?
5. Proposition - What unique solution can you provide to solve the needs of your customer?
Pitching - How to tell a great story and pitch your idea?
Registration closes on:
Monday Nov 04, 7 pm BRT
Learn together
Learn and grow together with fellow change makers in a small cohort, trained and coached by top quality instructors. The online platform will provide ease of interacting with change makers within your cohort, your instructors, as well as other change makers, designers and mentors on the global platform.Â
Live classes
Your instructor will host live classes on Zoom, where you will get first hand explanation, and where you can reflect and discuss learnings with your fellow change makers.
Social learning
Easy access to all the content through the e-learning platform. This platform includes social learning features like group messaging, feed, forums, DM.Â
Practical assignments
You will directly apply the content with handson assignments, so by the end of the course you actually have developed your own unique business idea.
1:1 Coaching
You will receive one on one coaching throughout your journey. The instructors guide you step-by-step, with regular feedback and advice how to get it done!
Registration closes on:
Monday Nov 04, 7 pm BRT
Course outline
Onboarding class
2-hours live session on Zoom:
- Welcome and introduction
- Get to know your class mates
- Demonstration on how to use the social learning platform
- Agreements on Way of workingÂ
Homework assignment for module 1:Â
- Already think about your passion & powers using an exercise in your workbook
Module 1: Passion & Power
- What is Passion?Â
- Why is it important to know your passion?
- Listen to the passions of your class mates
- What is Power?
- How can you articulate it?
- Listen to the powers of your class mates
Homework assignment for module 2:
- Think about what your purpose could be using an exercise in your workbook
Module 2: Purpose and customer segmentations
2-hours live session on Zoom:
- What is purpose in a business context?
- What are examples of purpose-driven businesses?
- Get inspired by listening to the purpose of your class mates
- Who would you like to impact?
- Segmenting your (potential) customers
 Homework assignment for module 3:
- Read about various research techniques
Module 3: Research Techniques
2-hours live session on Zoom:
- Learn more about design research techniques from human-centered design
- Pick a technique that works for you
- Prepare a Discussion Guide
 Homework assignment for module 4:
- Conduct qualitative interviews in your communityÂ
Module 4: Reflect on interviews
2-hours live session on Zoom:
- Share your experience and learn from the experience of class mates
- Learn how to synthesize key insights from research]
- Learn how to formulate a ‘design challenge’
Homework assignment for module 5:
- Continue your research synthesis
- Articulate your design challenge(s)
Module 5: Idea generation
2-hours live session on Zoom:
- Learn about various idea generation techqniues
- Round Robin technique: Experience the power of co-creation with fellow class mates
- Learn how to articulate a Unique Value PropositionÂ
Homework assignment for module 6:
- Validate your idea with various potential users and/or customers
- Get 1:1 coaching on refining your business idea based on feedback from users/customers
- Draft your pitch deck (template provided)
Module 6: Practice Pitching
2-hours live session on Zoom:
- Practice your pitch
- Get feedback from class mates
- Get inspired from your class mates how they pitch their business ideas
Homework assignment for final pitch event:
- Invite family friends, customers, users, potential funders for online pitch event
- Practice, practice, practice your pitch
Pitch & Graduation Event
Live Pitch event on Zoom:
- All graduates pitch their business ideas to the audience
- Receive certificate after succesful completion
Course dates
- Onboarding: Thursday 31 Oct, 7-9 pm BRT
- Class 1: Monday 04 Nov, 7-9 pm BRT
- Class 2: Thursday 07 Nov, 7-9 pm BRT
- Class 3: Monday 11 Nov, 7-9 pm BRT
- Class 4: Thursday 14 Nov, 7-9 pm BRT
- Class 5: Monday 18 Nov, 7-9 pm BRT
- Class 6: Monday 25 Nov, 7-9 pm BRT
- Pitch event: Thursday 28 Nov, 6-7 pm BRT
Tuition fee
- Normal course price:
240 USD - Discount for first cohort in LATAM: 30% off
- Introduction price for first cohort in LATAM: 168 USD
- You can pay in instalments
- Get 5% extra discount when you pay at once at registration: 160 USD
- You can pay through Paypal, Credit Card, Google Pay, Apply Pay
Only for first 15 signups
What you will get:
- 6 online classes with 15 other change makers ​
- Two instructors who will train and coach you​
- Lifetime access to course content and personal worksheets​
- Lifetime access to global platform of changemakers​
- Certificate of successful Completion​
- Your own unique proposition to make impact and visibility at pitch event​
Certificate of Completion
A message from our director
Registration closes on:
Monday Nov 04, 7 pm BRT
Your Instructors
About Francina Bounanotte
Francina is from Argentina and has spent the last four years living in Brazil. After earning her degree in Architecture, she embarked on several years of travel, which provided opportunities to engage with various projects across Latin America, including Brazil, Argentina, and Colombia. and broaden both her personal and professional horizons, ultimately transforming her approach to work.
Currently, Francina is determined on developing social impact projects in the fields of education, socio-territorial development, and social and urban innovation. She is very experienced in applying Strategic Design (HCD), Collaborative Methodologies, and Community Mobilization tools to create impactful interventions. She also enjoys experimenting with different tools to generate impact, such as Cooperative Games, Cartographies, Graphic Facilitation, and Storytelling. In response to the onset of the pandemic, she began to explore how to conduct participatory processes in the new virtual environment. This led to her working with innovation processes centered on digital transformation, with the goal of democratizing access to technology.
About Cailo
Caio Fiuza is an urban planner and architect, a graduate of the University of BrasÃlia. Since 2012, he has been dedicated to participatory projects, community mobilization, and technical advising, involving territories in the Federal District and other states of Brazil. He has also developed audiovisual and graphic design projects related to the city, and he currently works at the Elos Institute, focusing on the facilitation of community processes.
Brought to you by Proportion Global
Proportion Global is the most decentralised human-centered design agency across the world.
We serve SMEs, Impact Funds, accelerators and NGOs to design impactful solutions for low-income communities with world class HCD experts in Africa, Latin America, Middle East and South Asia.
It is our purpose to share the power of Human-Centered Design with whomever wants to create positive change in their community.
Questions?
When you are interested, but still have some questions, then please let us know, and Francina Buonanotte will get back to you.
Contact Francina
Course Includes
- 8 Modules
