User Journey
Goal
A user journey map is a visual representation of a user’s experience with a product, service, or process. It tells the story of the user’s journey from their initial awareness to their final evaluation, capturing their thoughts, feelings, actions, and interactions at each touchpoint. By creating a user journey map, organisations can gain valuable insights into the user’s perspective, identify areas for improvement, and ultimately design experiences that are more user-centred.
Empathise with users: By walking a mile in the user’s shoes, designers can develop a deeper understanding of their needs, motivations, and challenges.
Identify pain points: The map helps pinpoint specific areas where users encounter difficulties or frustrations.
Brainstorm solutions: By visualising the user’s journey, teams can brainstorm potential solutions to address identified pain points.
Communicate insights: User journey maps provide a clear and concise way to communicate user research findings to stakeholders.
Time
1-2 hours (depending on complexity)
Materials
⦾ Large whiteboard or surface
⦾ Sticky notes (different colours)
⦾ Markers
⦾Pens
⦾ User personas (optional)
Instructions
Tips
- Focus on a specific user persona and journey.
- Encourage participation from stakeholders with diverse perspectives.
- Use clear and concise language.
- Prioritise the most significant pain points and opportunities.
Attachments
You can download it in various formats below.
Tool Cases
Explore real-world applications of the user journey tool from the Proportion Global Community below. We also encourage you to upload your tool cases!
User Journey of a Kenyan potato farmer
Responses