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Live Session #38 | How to introduce new contraceptive products and campaigns in BoP markets?

01/06/2023 @ 4:30 PM 6:00 PM CEST

Title: How to introduce new contraceptive products and campaigns in BoP markets?

Inspirator & session host

  • Oumar Ba: Senior Service Designer (Dakar, Senegal)


In this session, Oumar will share more about an upcoming HCD project around designing a new service for young women that will make it much easier for them to access contraceptive injections or implants directly from pharmacists. The design research and design sprints will take place in Senegal, Côte d’Ivoire and Togo. Oumar likes to test the Ubuntu power of our community by asking members to share their personal and/or professional experiences around introducing contraceptives products in BoP markets. It would be exciting to see how quickly we can tackle questions like:

  1. What are the underlying (cultural) believes and attitudes of young men and young women, when it comes to birth control?
  2. What are key barriers and key opportunities when introducing new contraceptive products?
  3. Who are the key user segments that are relevant to include in design research?
  4. What are do’s and don’ts when doing HCD works in the domain of contraceptives and birth control?

Come and join us, and see how we as a community can effectively generate initial assumptions, tips & tricks, when someone starts a new project. 

Join Zoom Meeting: https://us06web.zoom.us/j/86394955113

Are you currently initiating a new project yourself? Would you like to tap into the collective creative brain of our community? Reach out to Thomas to set up a live session around your project, and let’s explore new possibilities together. 

Bio: Oumar Ba is a Service Designer, HCD Researcher and trainer based in Dakar, Senegal. As a designer, he gets people inspired about their own creative capacity. He creates spaces where people feel comfortable to share, learn, have fun, create and innovate together. He is passionate about design research because it gives him the occasion to see a reality through the eyes of others.


More background information

The current policy in Francophone West Africa prohibits pharmacists from administering injectable and implant contraceptives. This restriction poses a significant barrier for women who are seeking contraceptive services in the region. Instead of being able to receive the necessary contraceptive injections or implants directly from the pharmacist, women are required to purchase these products from the pharmacy and then visit a separate health provider for administration.

This additional step of seeking a health provider’s assistance for contraceptive administration creates unnecessary challenges and barriers for women. It often involves additional costs, time, and logistical considerations, which can deter some women from accessing the services altogether.

By maintaining the current policy that restricts pharmacists from administering injectable and implant contraceptives, Francophone West Africa is missing an opportunity to improve contraceptive coverage and increase the availability of services in the private sector. Revising this policy to enable pharmacists to directly administer these contraceptives could have significant positive impacts on women’s access to and utilization of contraceptive services in the region.

But how do we get there?

DKT International has partnered with Proportion to address the challenges using a Human-Centered Design approach. The objective is to develop a proof-of-service concept for the administration of injectable and implant contraceptives, catering to the needs of both local pharmacists and women seeking these services. The primary aim is to showcase the concept to policymakers, engaging them in discussions about the necessary evolution of the legal framework for contraceptive service delivery in pharmacies.

As a way to conduct an internal research, we want to hear your experience about any of your projects related to the topic of contraception in Africa, South Asia or Latin America.


  1. Interesting topic of discussion. Will gladly share my experience and knowledge in this area as someone who have work in both SRH and family planning project.

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